David Cherry is an interactive media industry veteran with a strong track record of technical innovation and design excellence.

Born in Summit, N.J., David grew up mainly in Australia, and was educated at Melbourne University. During an extended and unfinished Law/Computer Science (combined) degree he was elected co-editor of the student newspaper, Farrago, where he introduced Macintosh® typesetting and produced what were amongst the first color separations from a desktop computer.

Building on this newspaper experience, David did a typography apprenticeship and worked at a variety of media enterprises in Australia — including DDB Needham — introducing desktop publishing to the typesetting industry and running color separations through high-end imagesetters. He also became involved in publishing an array of independent pop-culture magazines. David moved to Manhattan in 1992.

While working at J Walter Thompson's New York office, in the early days of Silicon Alley, David co-founded Blender magazine. With funding from Felix Dennis (most recently of poetry and Maxim infamy), Blender was the first digital music publication and has been honored in the permanent collection of the Smithsonian Museum and the Victoria & Albert Museum. Blender produced some of the very first interactive advertising for clients including Nike, Calvin Klein, Toyota, and Apple.

In 1996, with Jason Pearson, David formed Dennis Interactive, an interactive advertising agency. Over the next six years, clients included Mercedes Benz, Levi Strauss, Coca-Cola and Disney. The company pioneered Flash development, received many awards and was profiled in Communication Arts and on Design Interact. David became General Manager from 2000 until 2002, when he founded Cherry Interactive as an independent digital studio.

In addition to running Cherry Interactive, David has held a range of additional roles:

David's speaking engagements have ranged from “Rapid Development of Multimedia” at the 1997 Macromedia Users Conference to "Search Engine Optimization for Rich Media Websites" at a number of Pharma conferences in 2007. Over the years he has been interviewed by the New York Post, Sydney Morning Herald, The Age, Rolling Stone, and New York Digital News, as well as on film, TV, radio, and the Internet on various aspects of the “digital revolution”.

He is active on these social networks:

      

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Rolling Stone (Australia) | Interview

Rolling Stone (Australia) | David Cherry interviewed about Blender

(Caption) Blender's David Cherry: "You can walk up to anything with a video camera, shoot it, digitize it and stick it in the magazine"

(Excerpt) With this in mind, disenfranchised advertising creative director David Cherry set about producing a more mainstream CD magazine earlier this year. The result is Blender — a slick interactive mag designed to slot neatly into the corpoarte hacker's PowerPC at work.

After several years of working the advertising and niche publishing circuit of Melbourne, Cherry headed off to the States determined to make a name for himself as an interactive programmer. Earlier this year, he knocked up an interactive prototype on Macintosh disk ... and secured major funding from British computer magazine mogul Felix Dennis.

"The great thing about Blender is that it's versatile," says Cherry. "There's enough space on a CD to dump a whole heap of digitized video information. This means you can pretty much walk up to anything with a video camera and shoot the hell out of it, digitize it and stick it in the magazine. From there, you can mess with it as much as you want. The process is immediate. It's definitely a fusion of print and electronic media."

Blender features a filmed interview with Henry Rollins and a visual tour of his house, a taped question and answer interview with Alice Cooper and a couple of conventional magazine-style articles on the Breeders and Luscious Jackson. On top of that, there's a digital gallery of photographs by a contemporary New York artist, a series of cute, moving cartoons and a comprehensive film and music review section. It's scheduled for release four times a year but the Blender team hopes to get to the stage where they're producing the magazine on a monthly basis. Cherry is checking out Australian distributors with a view to circulating the magazine through bookstores and selected record shops. Blender presently retails at $US15.00, and is available by subscription.