David Cherry is an interactive media industry veteran with a strong track record of technical innovation and design excellence.

Born in Summit, N.J., David grew up mainly in Australia, and was educated at Melbourne University. During an extended and unfinished Law/Computer Science (combined) degree he was elected co-editor of the student newspaper, Farrago, where he introduced Macintosh® typesetting and produced what were amongst the first color separations from a desktop computer.

Building on this newspaper experience, David did a typography apprenticeship and worked at a variety of media enterprises in Australia — including DDB Needham — introducing desktop publishing to the typesetting industry and running color separations through high-end imagesetters. He also became involved in publishing an array of independent pop-culture magazines. David moved to Manhattan in 1992.

While working at J Walter Thompson's New York office, in the early days of Silicon Alley, David co-founded Blender magazine. With funding from Felix Dennis (most recently of poetry and Maxim infamy), Blender was the first digital music publication and has been honored in the permanent collection of the Smithsonian Museum and the Victoria & Albert Museum. Blender produced some of the very first interactive advertising for clients including Nike, Calvin Klein, Toyota, and Apple.

In 1996, with Jason Pearson, David formed Dennis Interactive, an interactive advertising agency. Over the next six years, clients included Mercedes Benz, Levi Strauss, Coca-Cola and Disney. The company pioneered Flash development, received many awards and was profiled in Communication Arts and on Design Interact. David became General Manager from 2000 until 2002, when he founded Cherry Interactive as an independent digital studio.

In addition to running Cherry Interactive, David has held a range of additional roles:

David's speaking engagements have ranged from “Rapid Development of Multimedia” at the 1997 Macromedia Users Conference to "Search Engine Optimization for Rich Media Websites" at a number of Pharma conferences in 2007. Over the years he has been interviewed by the New York Post, Sydney Morning Herald, The Age, Rolling Stone, and New York Digital News, as well as on film, TV, radio, and the Internet on various aspects of the “digital revolution”.

He is active on these social networks:

      

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New York Post | Interview

New York Post | David Cherry interviewed about Blender

GENERATION X DIGS CD-ROM MAGAZINES

Soon magazines with titles such as Blender, Launch and Trouble and Attitude may be as familiar to Americans as Cosmopolitan and Vanity Fair

"We're trying to create something unique that our generation can relate to" says 31-year-old David Cherry, co-founder of Blender, an interactive pop culture magazine.

"When you read a music magazine there are only so many words a writer can use to describe a song," Says Cherry.

"You can't hear it and you can't see the artist performing it, and after a while it becomes repetitious and boring. It doesn't have to be that way. We can now take the depth of print, combine it with the visuals of television, and deliver it with the click of a button. I call it MTV-plus."

Dressed in black with his face covered with stubble, Cherry looks very much the slacker. The image however, belies reality. A computer programmer, Cherry came to New York two years ago because he was interested in interactive publishing. The penetration of CD-ROM drives in his native Australia, he says, was too small to offer a viable marketplace.

But the United States, which has an estimated 17 million installed drives, provided a perfect opportunity.

Through friends, he met Jason Pearson, a graphic designer who was also interested in multimedia. Working two jobs each, Cherry and Pearson spent their nights developing a floppy-disk prototype of Blender which they demonstrated to potential investors.

One of their disks caught the attention of Felix Dennis, a British publisher of computer magazines. Dennis flew the pair to London and over three bottles of wine agreed to invest $3 million in their idea.

Serving up a mixture of hard news, interviews, music and animation, Blender debuted last fall to rave reviews and sold out its first run of 10,000 copies.

The Second issue of Blender hit the racks two weeks ago at Barnes and Noble stores nationwide, and the third issue is being developed.

New York Post | Blender: MTV plus | Issue 2 cover