David Cherry is an interactive media industry veteran with a strong track record of technical innovation and design excellence.

Born in Summit, N.J., David grew up mainly in Australia, and was educated at Melbourne University. During an extended and unfinished Law/Computer Science (combined) degree he was elected co-editor of the student newspaper, Farrago, where he introduced Macintosh® typesetting and produced what were amongst the first color separations from a desktop computer.

Building on this newspaper experience, David did a typography apprenticeship and worked at a variety of media enterprises in Australia — including DDB Needham — introducing desktop publishing to the typesetting industry and running color separations through high-end imagesetters. He also became involved in publishing an array of independent pop-culture magazines. David moved to Manhattan in 1992.

While working at J Walter Thompson's New York office, in the early days of Silicon Alley, David co-founded Blender magazine. With funding from Felix Dennis (most recently of poetry and Maxim infamy), Blender was the first digital music publication and has been honored in the permanent collection of the Smithsonian Museum and the Victoria & Albert Museum. Blender produced some of the very first interactive advertising for clients including Nike, Calvin Klein, Toyota, and Apple.

In 1996, with Jason Pearson, David formed Dennis Interactive, an interactive advertising agency. Over the next six years, clients included Mercedes Benz, Levi Strauss, Coca-Cola and Disney. The company pioneered Flash development, received many awards and was profiled in Communication Arts and on Design Interact. David became General Manager from 2000 until 2002, when he founded Cherry Interactive as an independent digital studio.

In addition to running Cherry Interactive, David has held a range of additional roles:

David's speaking engagements have ranged from “Rapid Development of Multimedia” at the 1997 Macromedia Users Conference to "Search Engine Optimization for Rich Media Websites" at a number of Pharma conferences in 2007. Over the years he has been interviewed by the New York Post, Sydney Morning Herald, The Age, Rolling Stone, and New York Digital News, as well as on film, TV, radio, and the Internet on various aspects of the “digital revolution”.

He is active on these social networks:

      

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New York Times | Blender launch coverage

New York Times |Pop Life |Blender launch coverage

Reading an Onscreen Magazine

The debut issue of Blender, the first high-profile pop-culture magazine available exclusively on CD-ROM, is set to appear on Tuesday. The magazine, which is to be carried by several record, book and computer chains, includes music and videotaped interviews with the Breeders, the Fall, Bob Mould and They Might Be Giants and, as part of its cover story on Henry Rollins, an interactive tour of Mr. Rollins's Las Angeles home and office. The magazine also has its own theme song, "The Splendor of Blender," performed by Momus, an idiosyncratic British cabaret-rock singer.

"The combination of video, text and audio on a CD-ROM creates this complete, three-dimensional picture of a person that you can't get in a print article."